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You've worked really hard on your event. Make sure you have something to show for it when the dust settles, and you have plenty of marketing material to promote your next event. I cover events in the Raleigh, Durham, and Chapel Hill area.
Product shoots are tricky. Sometimes you need carefully staged products, sometimes you need to show the end user how to use the product in an environment that makes sense.
You know your product is great. You make the best cheeseburger in the south. Your clothes are comfier and better fitting than all the competition put together, but does your marketing reflect that? Can the consumer see it so vividly that they can taste the provolone and feel the cashmere?